You will never earn more money per hour - unless you learn to "negotiate". Whether you realize it or not - that's exactly what you do for a living. You negotiate with your underwriters, title reps, wholesale reps, closing agents and of course clients. You negotiate with your spouse and children.
One of the attendees at the annual Turn On Your Million Dollar Brain workshop used one of Roger Dawson's techniques just after returning from the seminar, and put enough money back in his pocket, that it paid not only for the cost of his registration fee - but the airfare and hotel as well!
It took him 5 minutes. Just by using a simple, negotiation tactic!
As one of the featured speakers, Roger Dawson is the best business negotiation teacher in the world. That's why we recommend his CD called "Secrets of Power Negotiating" as the Automobile University audio CD that you simply cannot afford to miss.
It's only $13.59 if ordered thru Amazon.
"Secrets of Power Negotiating" is one of the most complete books on negotiation that I have ever read. Logically organized, it carries the reader through the entire negotiation process. It covers the most common gambits and how to use them as well as how to defend against them.
The tactics are divided into seven sections. The first section is on negotiating gambits and principles. Negotiating gambits include the common reluctant buyer/reluctant seller, handling impasses, nibbling, positioning for easy acceptance as well as many, many others including unethical ones like the red herring. The second section is on how to resolve tough negotiating problems. The third section covers how to use pressure points in negotiation. Then comes negotiating with non-Americans followed by attitudes and beliefs of a power negotiator. Section six covers developing power over the other side and section seven covers the various drives that motivate people in a negotiation.
It's simply one of the best books on negotiation - period.
Click here for other recommendations from previous Automobile University selections.
Copyright, 2005, LoanOfficerMagazine.com
