For Sale By Owner sellers are a significant sector of the real estate market. The reason that this is a lucrative niche is that the sign in their yard not only lets the world know that the home is for sale, but they are potentially your next homebuyers!
According to the NAR 2007 Profile of Home Buyers and Sellers, 12% of sellers sold their home without the assistance of a real estate agent. However, what we do know (but have no statistics on) is that a significantly higher number of sellers ATTEMPT to sell their home themselves—but only for 3 to 4 weeks—then they give up and list it with a real estate agent.
If you become their trusted advisor PRIOR to them contacting a real estate agent, you have the opportunity to refer 3 real estate agents of your choice to them. In fact, as part of your marketing plan to FSBOs, you might want to ask 3 agents to provide a Market Analysis as to the value of the home, and submit all 3 of the CMAs to the seller on their behalf.
The information in this FSBO White Paper is critical if you are considering (or already have) FSBO owners, as your niche market.
First, sellers who live in small towns or rural areas have more success in selling their own home because it’s easier to get the word out to a smaller population. Half of the sales were made to family members or people they already knew. However, the most difficult task they sited was the difficulty in understanding and completing the paperwork.
Armed with the information contained in this white paper, it will help you get more FSBO sellers to do business with you when the home sells (with or without a real estate agent) and they are ready to buy another home.
