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Show Your Clients How to Save Thousands of Dollars with the 25-Year Fixed Rate Mortgage
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By: Karen Deis (With comparisons by ProducersEdge Software www.webworxstudio.com and Mortgage Coach Software (www.MortgageCoach.com)
It is 9:00 a.m. The phone rings. The caller asks, "What is your interest rate for a 30-year fixed rate mortgagee?" This phone call is repeated hundreds of thousands of times a day—with loan officers throughout the country. While many of you have developed great answers to that question, here is an answer that is designed to set you apart from other competitors and get the caller away from the "rate" and into the "payment and cost savings" frame of mind:
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"Well, I know that you have probably been calling around for rates, but has any other loan officer told you about the 25-year fixed rate mortgage and how you can save thousands of dollars in interest, pay off your loan five years faster and save approximately $30,000?" (You have switched their focus from interest rates to saving money and you have implied that you know they have been shopping around.)
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