Written By: Karen Deis
The free report says…”do you think the 3-day time period in the sales contact is enough time to make a mortgage choice that could cost you big time?”
Now there is research that indicates that if homebuyers don’t get pre-approved for their mortgage BEFORE they buy a home, that they are more likely to choose the worst mortgage program and terms. The reason? The phenomenon called “cognitive resource depletion”.
Researchers Vanessa G. Perry, PhD & doctoral student JD Lee (George Washington University) basically say that buyer's minds are so “taxed” after choosing a home and negotiating the contract, that they often make poor choices when applying for their mortgage loan.
So, here’s the study they did, along with an email to send to your agents and a script you can use while talking with a prospect over the phone. Or you can create your own video message using both!
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