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Marketing After the Closing - The Closing Booklet!

What are the 4 most important documents to send your clients after the closing?


Written By: Karen Deis

You have seen the stack of papers your clients walk away with from the closing table. It probably represents half of a tree.

The huge folder from the title company usually contains everything they signed, including giving up their first-born child if they don't make their payments. But here's what happens to the paperwork once they get home...it's usually filed away in a box somewhere...never to be seen again. (Well, maybe when it's time to sell the home.)

In your ongoing effort to get your clients to think of YOU when they think of the word MORTGAGE, why not provide them with a Closing Book that contains living, breathing documents that they can refer to over and over again.

When you read this article, we will show you the 4 most important documents, why they are important; how to put the book together; when to send it and a sample cover letter telling your clients why they need to refer to the closing book month after month, year after year (and not just file it away never to be seen again).

Subscribers can download a free copy of the cover letter at the end of this article.

The 4 most important documents they need to refer to time and time again are:

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Foundation Marketing, Inc 2003-2012 all rights reserved.
 
 
Any and all trademarks acknowledged.
 
 
Karen Deis - Publisher