Written By: Karen Deis
Millions of words have been written about customer surveys. How to write them. How to get a response. How to interpret them. How you should respond to them.
Owners and managers use them to measure customer satisfaction and review problem areas within the company.
This is NOT what this article is about. It’s about different ways you can use customer surveys to enhance your company’s reputation and increase your referrals.
First, you can’t do anything with the surveys—unless you get people to fill them out. Most loan officers send them in the mail. Response rates are dismal at best. The national average is less than 20%.
Here’s a tip to increase your response ratio to over 80% and then read 5 ideas on how to use them in your marketing so the world knows how wonderful and great you are!
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