Do you send birthday wishes to your clients?

Written By: Cindy Douglas, Database Diva, coaches loan officers and mortgage companies on how to effectively use their database as a lead-generation tool. Email her at CindyD@CindyDouglas.com.

Contrary to what the marketing gurus tell you, you don’t HAVE to do business with everybody. Having a database gives you the ability to determine whom you want to do business with because not every client is created equal.

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