Written By: Karen Deis
Ralph Roberts is known as the "Michael Jordan of Real Estate", selling an average of 450 homes per year. At a recent Tag Team Tactics seminar, he shared a Crumpled Letter System he has used for years to solicit expired listings.
The concept of the crumpled letter is that a letter is written to a client whose listing has expired. In the letter, Ralph says that he knows that their listing has expired with ABC Realty and he would like a chance to make a presentation and re-list their home.
Within a few days, a crumpled letter (see picture) arrives with the same request, but it includes a handwritten note at the bottom of the letter that says, "Don't Throw Me Away Again".
Read the rest of this article on how easy it is to create, what you can do to adapt this strategy in your business and where you can buy it for $19.99.
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