Written By: Lee Gilbert, Loan Originator, The Mortgage Center, LLC
Lee@LeeGilbertMortgage.com
I HAVE A CONFESSION TO MAKE - I'm not a really good follow-up marketer.
But I've talked to other mortgage brokers and loan officers and they don't do any follow up at all. Or they may send out one mailing piece and if they don't get 100% response they say it doesn't work and isn't worth the bother and the expense.
The marketing time on a mortgage is probably a few years! I mean it's a mortgage not a pizza! I can only say that even with the disjointed approach that I have, the people that I have done multiple refinances and multiple purchase loans for are proof that it works and that it's important to do.
Please let me tell you how I put this little marketing piece together but you need to use the "Stamp Letter". Now might be the last time you can do it.
I just got finished putting the April newsletter/marketing flyer together from LoanOfficerMagazine.com.
I saw a thing on the news about the new "Forever Stamp" and remembered the "Stamp Letter" in one of your previous issues.
I didn't want to send out 2 mailing pieces at the same time because I'm cheap. And it's extra work. So here's what I did:
Subscribers, click through to the entire article to download the "Stamp Letter" free.
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