Written By: Karen Deis

This article illustrates how a very unique, consumer-direct-marketing strategy, can generate more leads than you ever thought possible! It's called "Second Opinion^TM" and the strategy behind the system is that regardless if a prospect has been pre-approved for a mortgage by another lender, that you would like the chance to review the deal and give them a "second opinion". And, I'm not talking about interest rates here! By offering to look over how another lender has structured the deal, you are positioning yourself as a trusted advisor where you are setting up their mortgage, not as a one-trick-pony, but as a financial planning tool.

When you read this article, not only will we show you how it works, but provide you with the sample ad and flyers you can use to make this strategy one of the pillars of your lead generation system.

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