It's What You LEAVE OUT!

Written By: Karen Deis

According to Roy H. Williams, The Wizard of Ads®, when creating advertising, email marketing or your personal brochure; even TV or radio commercials, it's just as important to decide what to LEAVE OUT as it is what angle you choose.

We have compared 2 display ads from the very same yellow page! As a consumer (not as a mortgage person), which company would you call?

Effective advertising only begins after you first WIN their attention. Read what Roy Williams says that needs to be LEFT OUT when creating your marketing pieces. Then read which ad makes the grade and which one makes consumer's eyes glaze over! Learn why choosing an angle and leaving out the obvious is the key to getting more business.

Specifically LEAVE OUT the following:

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