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What Do You Mean Read the Brochure?

Are You Guilty of Telling Your Customers to Read the Brochure?


Written By: Karen Deis

I’ve noticed a trend lately—but not until it happened to me – and the incidents were back to back, did I realize that there is a big customer service problem out there.

Then I started to wonder — do we do this in the mortgage business?

One of the stories involves an airline (go figure) and one involves a furniture store. Here are the “short” versions of my story but more importantly, I ask you to reflect upon your business and if you are “guilty” of telling your customers to “read the brochure”.

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