Does it frustrate you that you spend your hard earned money to mail client newsletters and postcards, only to have the post office return them to you with a label that says “vacant” or “not at this address”?
Did you know that over 85% of all people who move, file a change of address card with the post office?
Did you know that the “forwarding” of the mail is good for 12 months—however only if it’s sent via first class mail.
What are you supposed to do with that information? Delete it from your database? Try to track them down with a Google search? While the post office is supposed to provide you with a forwarding address, the address change notification is only good for 12 months…after that time period—good luck!
In speaking with Jamie Lau, Marketing Director for WestAmerica Mortgage, she is fanatical about maintaining and updating her database. She sends something to her clients and business partners on a quarterly basis—but before she does, she sends her list to a service that lets her know if any of her clients have moved.
And, if you have not mailed to your database for a while, here’s a service that will not only check for address changes for 36 months, but will give you their new mailing address. (Remember, the post office only forwards for 12 months.)
Best of all, it’s cheap!
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