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Your Database: An Army of One!
Written By: Sue Woodard
Sue Woodard is a Loan Originator with TCF Bank in Minnesota. For the full scoop on developing a phenomenally effective and successful database system, don't miss her workshop at the Turn On Your Million Dollar Brain IV conference in February, 2004. www.TurnOnYourMillionDollarBrain.com. Visit Sue's website at www.SueWoodardOnline.com for more information about her best selling database template called ContACT! for letters designed to generate client referrals. Sue can be reached via email at Sue@SueWoodardOnline.com.
Once upon a time, in a land not so very far away, there was a woman who owned a successful mortgage business. One day, she decided it was time for her to move into other ventures, and proceeded to sell her business. The woman gained a very tidy profit an oh yes... lived happily ever after.
Just a fairy tale? We hear these stories, but have you ever asked yourself what exactly did she sell? Her well-used HP? Her battered laptop? No, the heroine of our story sold her DATABASE for a very healthy figure. A true story.
A client list is an extremely valuable asset, and developing your database can both turn your business into a money-making referral machine for today, as well as create a saleable asset for your future. Let's take a look at some of the other often-overlooked reasons why you can't wait another day to develop your database.
When is that last time you found yourself staring at the wall, wondering how you would spend your day?
Probably not recently. Our lives seem to get busier and busier, packed to the limit with phone calls to make, email to return, bills to pay, people to see, and places to go. When you consider the time and energy that you devote to your business, it only makes sense to maximize that time and energy you are already spending. You can do single transaction after single transaction, but as you build a database of prospects, clients and business partners, you can leverage each and every contact you make into the creation of a referral-based business. You actually create your own sales force that will be working for you, even when you are not working!
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