Written By: Karen Deis
As one of the early adapters of email marketing (1998) I started the process with good intentions. I collected email addresses. Created content. Sent it out once a week. Wow, this is going to be easy!
Then it happened. I started to get more business than I could say grace over. When I found the time to write my next email piece, I sat there, staring at a blank screen, thinking I have nothing interesting write about.
The email marketing stopped. So did the leads. Yeah, it’s a vicious circle. I sent another email. Got more leads. I didn’t have to be hit in the head to realize that those emails were bringing in the business. But, isn’t that the way it is in the mortgage business anyway? Feast or famine?
This article is about a “system” that anyone can use to get more business thru email marketing. And, I’m not talking about the email services that loan officers subscribe to either. I’m not talking about blogs (however this same system will work for bloggers). I’m talking about 5 things you can do right now to keep in touch with your very important clients thru the use of email marketing strategies.
First
, Decide on a Realistic Time and Frequency! (Yes, they are two different things.)
