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Are Your E-Mail Messages Killing Your Business?
By: Rob Aries and Robert Farris, co-founders of www.MortgagePromote.com, a leading mortgage lead generation provider to corporate clients. They assist loan officers in developing highly successful on-line mortgage leads along with website development strategies. Contact them at info@mortgagepromote.com or call 760-743-9000.
There are many killer app's on the Net, but one of the more powerful applications remains email--especially requested email. Email is a cost effective customer-service application and is the single most efficient method available to a mortgage company.
So why are so many mortgage companies "killing" themselves with poor or ineffective emails?
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Jay Conrad Levinson (Guerilla Marketing) says that "reality" is the difference between the way you are conducting business - compared to the way your competitors are conducting their business. But how can you really get a clear picture of what your competition is doing, unless you resort to "guerilla-type spying?" Now, before you go saying to yourself that you would never do something like this - consider that information these days is more plentiful than ever. The "truth" is invaluable - especially when you can
get information right from the "horses' mouth." (The Internet. Company Stock Reports. Ex-employees. Vendors.) You name it; you can get the information you need to sell against your competition.
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Just like everything else on the Net, these companies were never told the "right" way or the "wrong" way to use this technology.
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For subscribers of the magazine, please check out the following archived article entitled, "What You Don't Know Will Hurt You" CLICK HERE, on how to "spy" on your competition! If you'd like to subscribe now, and take advantage of over 100 archived articles, along with any and every marketing tool that we've offered our paid subscribers, CLICK HERE
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