Written By: Karen Deis
Have you ever reviewed the emails that end up in your spam folder and found that a dozen or so were legitimate email replies to emails that YOU initiated?
Do you want to know why?
The subject line, the frequency of your email, the words you say in the email message and links in the body of your message, all come together to determine whether or not your email gets delivered or if it ends up in spam folders.
You could be spamming your friends and clients—and not even know it!
This article is about how you can make some changes to your own email messages so you have a better-than-ever chance of them ending up in the recipients’ email.
Out of the top 30 most common words that trigger spam, 11 are commonly used by the mortgage industry. What that means is if you use any of these words in the subject line or content, expect it to automatically go into your client's spam folder.
This article covers:
- Most common spam words.
- Alternative words with the same meaning.
- Scoring your email for spam content.
- Teach your clients how to White List your emails.
- Content tips.
