Written By: Karen Deis

While the subject line and content of your email messages are extremely important, there seems to be less attention paid to the signature block of email messages. Granted, your email signature may not be as important - however, a great signature line can set you apart from your competitors - with your clients, Realtors^TM, builders and affinity partners.

Just "signing" your name is not enough these days. I have seen some absolutley stunning email signatures that were highly effective and professionally done.

Here are some examples from some of the emails I have received:

1. My complete email signature, including the "Click-thru" audio messages (which you can listen to by clicking on the play button) as part of the email signature, is as follows:
Karen Deis Foundation Marketing, Inc. 327 Soo Line Road Hudson, WI 54016 Phone: 715-426-3647 Fax: 715-426-3649 Email: deis4@aol.com
Affiliated Sites:
www.MortgageSpeakersBureau.com www.LoanOfficerSeminars.com
2. Internet "Click-thru" to a phone number that automatically dials your office
3. Name of processor, closing agent and assistant with phone numbers
4. Unique Selling Proposition slogan
5. Loan officer's picture

Therefore, we have decided to hold a contest for the BEST EMAIL SIGNATURE block! Submit your entries by midnight, October 1, 2003 to be eligible to win. The 1^st place winner will receive a FREE, online seminar featuring Chip Cummings, entitled, "E-Commerce: The Power of Recruiting and Retaining Customers For Life", on Wednesday, October 22, 2003. The online seminar is hosted by www.LoanOfficerSeminars.com and is a $169 value.

The 2^nd and 3^rd place winners will receive Harry Beckwith's audio book "Selling the Invisible". Harry Beckwith is a best-selling business book author, whose book have been in the Top 10 of the New York Times Best Seller List. Harry is our featured speaker at our Fourth Annual TURN ON YOUR MILLION DOLLAR BRAIN Workshop, to be held February 4-7, 2004, in Delray Beach, Florida. For more information about the lineup of fantastic speakers, and the workshop's events, please go to www.TurnOnYourMillionDollarBrain.com.

There are 2 ways to enter the contest. You can submit your entry HERE and insert your signature line or you can email me at deis4@aol.com with a short message that you are entering the contest and include your signature line.

You do not have to be a paid subscriber to win.

Thanks in advance for sharing your email signature with us, and we encourage you to enter the contest. We will be sharing the best-of-the-best email signatures with you in our October 5, 2003 issue.

You are all winners!

Karen Deis

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