The concept is different. The magazine is published exclusively on-line. The articles are designed to get you thinking about the future of your mortgage business. Most of the articles will cover "sales and marketing" strategies. You won't just get "concepts" but Step-by-step, how-did-they-do-that, types of articles. We research all avenues and only publish articles that will help you make more money.

What this magazine is not. We will not rehash old sales and marketing concepts. We will look for "new twists" on existing ideas. We will not cover management or training articles. We will not cover regulatory issues. You will not be subject to authors who re-write their articles 3 different ways and virtually say the same thing every time. There will not be hundreds of banner ads flashing in your face.

You won't get reprints of articles from other magazines either.

You will get up-to-the-minute information! You won't have to wait for your monthly subscription (which never arrives on time anyway) to arrive in the mail. You will receive an email from us on the 5th and the 20th of every month when new articles are ready for you to read and download.

Archived Articles. Unlike traditional magazine subscriptions, all of the articles will be stored electronically. You will be able to access them by subject matter, author and date published. You will have access to all the articles as long as you are a subscriber. If you cancel your subscription, you will have 15 days after the expiration date to download any or all the articles you wish. Even if you decide not to subscribe, you can still obtain article for a small re-print fee.

About Karen Deis. Karen Deis, is the President of Foundation Marketing, Inc, which was formed to provide seminars, speakers and sales tools to the mortgage industry. As the previous owner of 2 mortgage companies (sold in 2000), a real estate company and appraisal firm, she is one of the few publishers of a mortgage-industry magazine, who has done what you do every day originate loans. She is a 28-year veteraness, starting in the trenches of processing and closing and owning mortgage company and a CBA with the largest builder in the area.

She has have attended hundreds of seminars in my lifetime, given countless speeches about consumer-direct marketing, and written extensively for mortgage publications throughout the country, she is extremely qualified to publish an on-line magazine truly dedicated to the group that "greases the wheels" for the mortgage industry -- the mortgage loan originator.

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