What does the next generation of
online marketing look like?
Visit any mortgage or real estate website and they pretty much look the same.
A picture of the loan officer.
Things to bring to a loan application.
Every loan program known to mankind.
Links to real estate listings.
...maybe some free reports.
Put yourself in your prospects' shoes. Visit your competitors' websites. Go back to your own site. Your eyes will glaze over because after a while, you can't tell the difference between any of them - including your own.
Enter www.InmanStories.com. Created by real estate publisher, Brad Inman, for the real estate community, I think it could be the next big thing for the mortgage industry. It's an online, digital video with the ability to tell your story, in your own voice.
When you visit the website and view a 3-5 minute video, it's as if you are looking thru the pages of a real estate magazine, but in full motion-picture vignettes which highlight the Realtor®, the community and homes. This goes way beyond the typical "virtual tour" because you will see an amazing video describing the property.
Another site that delivers Rich Media is Brain Shark Communication. See a sample of how it works at www.BrainShark.com.
When you visit the website and take in the video or rich media, start thinking of ways you can swipe and adapt into your business. Here are a few suggestions on the "stories" you might create for prospects visiting your website.
How to increase your credit score.
Common mistakes people make when refinancing their mortgage.
How to buy your next home.
How to read a property appraisal.
How to choose a real estate agent.
You could even release one video every couple of weeks. This is a good reason for people to regularly visit your site for your latest and greatest information. Create "viral marketing" where people pass on your website to family and friends.
