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What is your USP? Enter The Contest and Win!
Millions of words have been written about why companies (yes, and even individuals) should have a USP—or Unique Selling Proposition! So, what’s the big deal? To put it simply, a USP is designed to separate you from your competitors. And, yes, you can have more than one USP—one for every loan product that you have from A paper, to sub-prime, to jumbo loans. Or you can even have your very own loan officer USP (separate from your company) if you wish.
LoanOfficerMagazine.com is running a contest in search of the best Mortgage Company USPs, Product USPs or Loan Officer USPs. If your USP is trademarked or copyrighted, please let us know that, too. (
CLICK HERE to submit your entry.)
Here are some dynamic examples of Unique Selling Propositions that we found on the Internet, in printed advertising and on radio & television commercials. One thing they all have in common is that the use their distinct UPS in every piece of advertising.
FreddieMac – We Open Doors©
Saxon – People. Passion. Performance©
Ditech.com – Your Online Mortgage Specialist©
Interfirst – The Future of Mortgage Lending Is Here©
CitiMortgage – Everything Possible©
Argent Funding – Lending At the Speed of Argent©
C & G Financial Services – When Others Won’t—We Can©
Washington Mutual – The Power of YES©
DeepGreen Bank–"Cause who wants to spend a lot of time on home equity" ©
IndyMac Bank – B2B Lending©
When I owned Cornerstone Mortgage in South Bend, Indiana my USP was, "We Work for You—Not the Bank". As a mortgage broker, surrounded by swarms of Savings & Loan companies, my USP was developed so that people knew how I was different from all the other mortgage lenders out there.
In our next issue of the magazine, we will discuss a simple method to develop your very own USP. Many of your companies already have one—but do you have one of your very own? Here are a couple of examples of personal USPs:
Sue Woodard – "It’s Not Just a House—It’s Your Home"©
Greg Frost – "No Games. No Excuses. No Waiting"©
Tom Bass – "Creating Clients for a Lifetime"©
Contest Rules:
Deadline for entries is midnight, June 1, 2003. Our distinguished advisory board members will judge the entries. You may enter as often as you like as long as you have a different entry each time. You do not have to be a subscriber to win. There are no cash values or substitutions of prizes. The winners will receive a FREE audio CD by a superstar originator (of your choice) with a value of $129.00. (
CLICK HERE to enter).
Looking forward to hearing from you—and thanks in advance for participating in our contest.
Karen Deis, "Providing Guerrilla Marketing Ideas for Loan Officers". (My USP)
Copyright, 2003, LoanOfficerMagazine.com
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