Written By: Karen Deis
Trigger leads have made the news - big time! And best of all, it's a great marketing tool for you to show prospects and clients who apply for a mortgage with you.
Subscribers can view a short 4-minute segment from CBS on a story about a couple who applied for a loan at only one mortgage company, but have received hundreds of phone calls from other mortgage companies. They playback voice mail messages so your prospects and clients know what to expect when they get these calls.
Non-subscribers can view a 1-minute clip from the segment now.
