Written By: Karen Deis
You can get a free report for virtually anything these days. Radio and TV ads request that you call for one on the newest drugs (hey, so what if you don’t know what ailment the drug is supposed to treat). They are rampant in the real estate, mortgage, new construction, financial planning and insurance industries.
If you are not familiar with the concept, it’s simply the idea of a consumer calling you to “get something of value” (the free report) in exchange for the person “giving you something of value” (their name and permission to be contacted).
Don’t get me wrong here! The basic concept is rock solid. I used it for 10 years in my mortgage business, generating tens-of-thousands of leads, which turned into thousands of closed loans. It’s a way to generate leads from people who are truly interested in doing business with you instead of buying leads and calling prospects that don’t have a clue who you are or how you got the name!
So, what’s wrong with Free Report Marketing?
Nothing—other than EVERYONE is using this consumer-direct marketing technique!
However, I would like to share with you a couple of innovative tactics and current ideas, based on renaming the free report; the latest buzzwords and how to put a value on your information — yet give it away free.
First, Rename the Free Report.
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