Written By: Karen Deis
Over the last couple of years, Loan Officers have had to cut expenses—and closing gifts (at least expensive ones) were the first to go.
Is it time to send closing gifts again?
I think so! Half of your competitors are gone. The dialing-for-dollars telemarketers are gone. Gone too are the Countrywide and Lending Tree TV ads, touting low interest rates and quick closings.
This economy has changed. The way you attract clients these days is now by REFERRAL!
Does this story sound familiar? You processed a loan and it went like clockwork. DU Accept/Plus! The appraisal was delivered on time and with the value. You met the tight closing date and delivered the docs to the title company. But as luck would have it, there was a glitch just before closing—and your clients/real estate agents/whoever—blamed YOU!
The phenomenon here is called “last memory”. People usually remember the “last” thing that happened to them! Even though there were no problems in getting the loan approved, what they will remember (and talk about with their friends) is the “glitch”.
That’s where an awesome closing gift (last memory) should be a part of your client-retention strategy.
Here is a list of 22 memorable, personalized closing gift suggestions that will not cost you an arm-and-a-leg and will provide an ongoing reminder of YOU.
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