Written By: Karen Deis
It's the proverbial "Chicken-or-the-Egg" conundrum!
You many be the best and smartest loan originator in the world, but if you can't get your foot in the door or can't get a face-to-face appointment to meet with real estate agents, builders, financial planners, CPA's or real estate investors, you'll go broke.
Sometimes it takes outrageous tactics for people to even realize that you are alive - let alone that you are in the mortgage business!
This article will provide you with 9, really inexpensive and unconventional ideas on exactly what to send, where to buy it, how to send, what to say and where you can find on the web, to insure that you at the very least, get a face-to-face meeting with people you want to do business with.
Each attention-getting tactic can be used "alone" or as a "series" where you send one tactic every week for 3-4 weeks. Each item has been chosen because it's inexpensive, easy to mail and delivers a distinct message. To reduce mailing expenses, use United States Post Office priority mailing boxes/envelopes, which they provide free of charge. We will even tell you which size packaging to use for each item. (www.USPS.gov)
Now, before you say to yourself - I would never DO something like THAT - think about the impact it would have if you received these marketing pieces in the mail and someone was trying to get an appointment with YOU.
Here are the 9 tactics - with pictures!
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