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Are You A Loan Officer In the Mortgage Business—Or Are You in the Mortgage Business As A Loan Officer?
By: Steve Stone (is CEO of Sofin Mortgage in Phoenix, Arizona. He specializes in marketing, training, and planning for the company. His Website address is www.sofinmortgage.com or email him at sstone@sofinmortgage.com)
We have all heard from major mortgage associations and gargantuan mortgage companies who are predicting that we are heading into a period of a significant drop in volume during 2003.
But, are we really? Maybe, maybe not! If history repeats itself, for many of us, this will mean a career change! The low hanging fruit will be gone—and so will the order takers.
Is it possible for an "order taker" to prosper in the days ahead? The answer is a resounding YES—but if you cannot answer this next question, you can kiss your mortgage career goodbye!
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