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"EveVolution" And The Future of the Mortgage Industry!
(The word "EveVolution" is coined by Faith Popcorn. This is Part One of a three part series on being sensitive to women consumers. In this article we will explore "relationships" with women consumers.)
The buying power of the woman consumer is reaching tsunami proportions. Because of this, successful mortgage lenders will be aware of and be sensitive to the differences between men and women and position themselves to take advantages of the differences. The book Men are from Mars, Women are from Venus wasn’t written for nothin’!
First of all, women are a powerful economic factor. Here are some statistics that support this fact:
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