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An Interview with Adrian Cortes, Mortgage Villa Investors, Vancouver, WA.
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When I travel throughout the country, I make it a point to read "homes and land" type magazines to see what unique offers loan officers use to attract business.
Adrian Cortes, Mortgage Villa Investors (www.MortgageVilla.com) advertises "Free 1st Year's Homeowner's Insurance" as a way to encourage purchase business and truly establish an affinity partnership with an insurance agent.
While many loan officers have an established "referral system" where they simply refer clients to their preferred insurance agent, Adrian and the insurance agent actually PAY the client's 1st year's homeowners insurance premium for them. What really happens is that they BOTH share in paying the homeowner's insurance for the client.
In addition to generating leads using this "hook", here are the mechanics on how it works behind the scenes and why it's a win-win-win for everyone.
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