Written By: Jay Conrad Levinson

This article was written and published by "The Father of Guerrilla Marketing", Jay Conrad Levinson, on December 1, 2003, and is being republished with his permission.

The path to entrepreneurial success is mined with booby traps disguised at words of wisdom. Guerillas can distinguish the facts from the fables.

There are many marketing myths that ought to be tucked away where you keep the collected works of the Brothers Grimm, Aesop and Mother Goose. They may be fun to read, but they are disastrous to any marketing campaign.

Heaven help us, there are hundreds of these myths circulating, but we'll deal only with eight of them here because if I wrote about all of them, your computer would probably crash while laughing in disbelief.

Myth: It’s good to have a lot of white space in advertisements, brochures, and other printed material.

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