Written By: Karen Deis
I just read a blog by Brian Clark about choosing the “right words” when writing headlines for your ads and emails.
Mark Twain said, “The difference between the right word and the ALMOST right word, is the difference between lightning and a lightning bug.”
Brian goes on to say that it also is determined by the level of emotional identification that the word creates in the minds of your reader or listener.
Right now, mortgage clients and real estate agents are totally tapped into the following emotions:
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