Written By: Karen Deis, www.MortgageCurrentcy.com
As most of you know, I publish an ezine that keeps loan originators (and their staff) updated on the new rules and regulations that have occurred over the last 30 days.
One of the ways that I get the word out is by using www.Twitter.com/mortgagecurrent.
You know that just one rule update from Fannie could be 15 pages long and could have 12 rule changes in just one announcement.
Since Twitter limits postings to 140 characters, I dissect each and every change, rewrite it to fit the character limit and post the same rule, 2 to 3 times per day. The next day, I post another rule change.
Within 90 days, I had over 2,000 followers.
Now, here’s the cool part – I know that I have loan officers following me on a regular basis, but at least 1/3 of my followers are real estate agents—who want to keep up with what’s happening—because what affects mortgage lending affects them, too.
Not only do real estate agents follow me, but also consumers are finding the site using the highly searched key words “mortgage rules”.
So, how can you use Twitter to get more business?
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