Looking for a way to get the MOST out of the yellow pages - without having to pay for it? I just attended a seminar where someone shared his most effective marketing idea related to yellow pages advertising.
It's a killer idea worthy of sharing with you and how you can use the same technique in your mortgage business.
Listing your company name and contact information or even a small display ad, can cost you hundreds of dollars per month. Instead of spending thousands of $'s every year, send a post card saying that you did not make the deadline to advertise in the yellow pages, and ask them to insert your postcard information into the "mortgage section" of their yellow pages. (Now, you are not lying because you DIDN'T submit an ad in the first place, right?)
It's likely that your company may have a listing in the yellow pages - but as an individual loan originator, this is a way to get them to call you directly instead of calling the company's central phone bank and just asking for any old loan officer.
Here is a sample post card for subscribers, along with a suggested list of people/groups to send the post card to:
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