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Brainiacs Share Their Best!
Booyah! Marketing Ideas that will Knock Your Socks Off!
Written By: Karen Deis
WOW - the 6th Annual Turn On Your Million Dollar brain workshop was held a few weeks ago. From the "Extreme Bedroom Makeover" contest created by Chris Vinson, Journey Mortgage; "How to Build a Dream Team" with John Santorineos, American Home Mortgage; to Denny Andrews and his well-oiled compound marketing machine; and Bill Dallas, OwnItMortgage with his "Life Events Timeline" and how you can predict when your clients will "need" a mortgage - it was the best ever.
Pre-order the DVD's of each presentation (and many more) now!
But, this article is about the ideas shared at the famous "brainstorming" session with Danny Poulos, Elite Funding winning the top prize for his two, 30-second commercials that were created to "sell against" the big mortgage boys and girls that he goes head-to-head with on radio and TV. As far as print advertising goes, he has created a series of advertorials that you can swipe and adapt yourself.
Listen to the commercials right here in this issue
Read about the closing CD concept
Cross-marketing with your appraiser
Birthday cards to your client's children
Virtual mortgage reviews
Postcard marketing to 1st time homebuyers
We will briefly describe the concepts behind the ideas and in future issues, where we will go deep with each and every one of them.
So, let's start out by listening to the commercials...
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