Written By: Pat Earnhardt, Alera Financial, TheNextStep@AOL.com.
It’s Monday - no pre-quals, no loan apps, no calls, no plans = no new business! You aren’t sure what to do to fix it...
One of the hardest things for most new loan originators to learn is how to make their phone ring with prospects and referrals. One of the hardest things for experienced loan originators going through a slow market to do is adjust and adapt their prospecting and leads generation approach. For both groups, having little money to invest in these efforts is often an issue. Not all successful marketing and leads plans need lots of money thrown at them. Often what they really need to succeed is consistency and a well thought out plan.
What if you could make 260 contacts in one month (that’s over 3100 in the next 12 months) following a simple process that will probably cost you about $5.10 a week plus a few business cards, some ordinary note cards, email access, a phone, and about an hour a day of your time. This is a part of my Low Money/No Money leads generation plan that I have been sharing with my referring Realtors and the Junior Loan Officers I have been mentoring for the past year. It works with remarkable success. I call it 3,3,3, & 3 Plan.
In very basic terms here is how it works.
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