Written By: Karen Deis
When launching a new product or marketing campaign, companies like Proctor & Gamble, Johnson & Johnson, Pepsi and Frito-Lay spend millions of dollars testing the product and the packaging. However, a major component of the testing process is devoted to "color".
People react to color and associate them to memories, objects, people and places. It's the highest form of non-verbal communication that affects every aspect of life. It communicates louder than the spoken word.
Why would you - a loan originator - care about color? It's that little somethin' somethin' that could make a difference between prospects choosing you over your competition.
Does color affect men and women differently? Is there both a positive and negative side to colors?
Here's what you need to know about color when creating marketing materials for your mortgage business. Even if you are stuck with the company colors created a long time ago, there are ways you can use color to make you stand out from the crowd.
Here are some creative ways to use color. A color chart is included (download reference chart) outlining the positive and negative reactions to a color, preferred colors by gender, culture, geography and a couple of fun facts.
Color Ideas for Your Marketing
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