By: Jordan Wexler

Jordan Wexler, President of Information Now, Inc. is a leader in interactive voice response technology, which thousands of successful lenders and their real estate agents use to generate leads - and close more loans - all via an innovative toll free number. As a special offer, Information Now (www.800service.com) is waiving the activation fee of $249 when you log on and enter the code name KAREN. Contact Jordan at Jordan@800service.com.

Jordan and www.800service.com will be one of the sponsors for the 4th Annual Turn On Your Million Dollar Brain mortgage workshop in Delray Beach, Florida, being held February 4-7, 2004. Check out the speaking lineup, and learn more about each speaker's topic by visiting the website at www.TurnOnYourMillionDollarBrain.com.

The drop in interest rates over the past couple years caused a flood of refinances. In fact, many lenders refinanced the same person twice and some even three times! Getting refinancing prospects meant simply answering the non-stop, ringing phones. Stories of mortgage corporations doubling, tripling, even quadrupling their number of loan originators was commonplace. But then all of a sudden...BLAM! It all came to a screeching stop!

Lenders in a virtual panic all simultaneously shouted, "Where have all my leads gone?" Mortgage owners were sitting with a building full of originators, processors, administrative staff, and a ton of office expenses only to find an empty mortgage pipeline. So what did they do?

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