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Mortgage Marketing MinderTM - Free Report on What Clients Need to Know about Their Appraisal!

Take the mystery out of the appraisals.


Do you find yourself spending time explaining appraisals to your clients, real estate agents and home inspectors (especially when repairs are required)?

While Fannie and Freddie may not require a full-blown appraisal on some A-paper and refinance transactions, it has been reported that 87% of all loans DO require an appraisal.

Since what loan originators really "sell" is "information", we have provided subscribers with a free report on the most frequently asked questions regarding appraisals.

The FAQ's covered in this REPORT are:

    Why do you want a professional real estate appraisal?

    Where does an appraiser get thier information to compare the value?

    What's the difference between an Appraisal and a Home Inspection?

    What does an appraiser look for?

    If my appraisal is higher than the tax value, could my real estate taxes go up?

    What's the difference between a FULL appraisal and a SHORT FORM appraisal?

    What are "comparables"?

    Did you know that you have a right to get a copy of your appraisal?

    What does "market value" really mean?

    What's the difference between "cost approach" and "income approach" when figuring out the value of real estate?

As a subscriber, simply click thru to the rest of the article, download the form, and add your contact information (created in Word format).

I recommend that you not only provide this report to your clients, but it's a great report to give to real estate agents (because they really don't understand the appraisal process either); give out at your home buying seminars and don't forget your affinity partners - CPA's, Attorneys and Financial Planners.

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Karen Deis - Publisher