Written By: Karen Deis
It's time to send out another client newsletter and this is the best one yet. The contents of the newsletter allow for you to cross-market your favorite insurance agents, real estate agents and remodeler/handyman within the article itself. If you don't want to include any referral partners - that's OK too.
The timing on this newsletter is important. Since the holidays are just around the corner, we suggest that you send out the newsletter by the 1st week of November. Any later, it may get lost in the holiday mail and lose its effectiveness.
As a subscriber, you have access to a word document or publisher document, that you can down load and simply add your name, contact information, names and phone numbers of your referral partners.
If you are not already a subscriber, and would like access to over 20+ marketing pieces to utilize in your business, Subscribe now!
WHAM! You now have an effective, response-driven newsletter. In fact, the article about the key questions to ask real estate agents when it’s time to list their home, encourages them to hold on to your newsletter for future reference.
The articles are extremely informative and offering past clients a free copy of their credit report is designed to generate a response. Topics in the newsletter are:
- "How to Hire a Handyman...so you never have to say you're sorry!"
- (Include the names of remodeling contractors or handyman.)
- Key Questions to Ask Real Estate Agents -
When You Are Ready to Sell Your Home
- (Before you include your recommendation of a real estate agent, make sure they meet all the qualifications listed in this article. It's better not to include ANYONE than recommend a real estate agent that does not live up to these expectations.)
- Expiration dates for household foods, cosmetics and cleansers"
- (Featured in Real Simple Magazine)
- "Don't Come Up Short with your Homeowner's Insurance Policy"
- (Include names of insurance agents you would recommend.)
- "Have you seen your credit report lately? Free for past clients!"
- (Past customers who will call you for a copy of their credit report are usually planning on making a large purchase - and maybe need a loan. Maybe it's a new car? College funds? Ask if you can refinance their mortgage (or a 2nd mortgage) to give them the cash they need.)
- Here's an added Bonus: Because your referral partners' names are mentioned in your newsletter, give them copies of your newsletter to give to their customers.
Subscribers: Continue with this article, and you will be given a download link, and instructions on how to best utilize and print this latest newsletter.
If you are not a subscriber, you can subscribe Quarterly, Annually, or for a 2-Year Subscription. Or to view a sample, full issue of the online ezine, View Now. You would pay hundreds of dollars to a newsletter company for the same information - and we don't give you any recipes either!
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