Client Coupon Bonanza

One of my past clients, who owned a Dairy Queen, asked if he could leave some coupons (for a free ice cream cone) in the lobby of my mortgage company. A few days later, I received a packet of coupons in the mail with discounts from businesses in my community.

Light bulb! Why not offer coupons to clients as an on-going marketing campaign? Best of all, it is a great opportunity to give referrals back to some of your clients who own local businesses or your referral partners.

This article will give you step-by-step instructions on:

• What types of companies to contact
• What to offer
• Who prints the coupons
• What the envelope should look like
• Marketing letters (you can download and print) to solicit coupons or discount offers from your local businesses. (There are over 22+ downloads available, free to our subscribers.)

The Mortgage Marketing Minder^TM for October will take you a little time to set up, but I promise that once you have created the system, it will not only become one of your best, ongoing marketing campaigns, it's a great way to cross-sell and get referrals from businesses that would not normally recommend you.

Let's start with the list of suggested businesses that would be a great fit for the everyday needs of your past clients.

Read More