Written By: Karen Deis and Cyndi Maxey
You know you have to stay in touch with your database!
But have you ever sat down to write something and just couldn't think of a single thing to say?
Cyndi Maxey, a nationally known speaking coach says that when you want to get a marketing message across, you have to write or talk in "sound bites".
What does she mean by that?
Your email marketing should only cover one topic at a time.
Your videos should be 2 minutes or less in length. The articles for your newsletter should be short and sweet so your readers understand immediately what you are trying to say.
In the world of coaching speakers on how to make meaningful presentations, Cyndi says there are seven plug-and-play template outlines to consider, not only when you are stuck on what to write or say - but these outlines are what the pros rely on to get their message across.
One of the things that you will see in common with almost all of these outlines is when you "identify the pain" people are experiencing, and you can show them how to relieve that pain, you won't be considered as "just another loan officer", but the specialist people will go to for their real estate and mortgage needs.
Subscribers can download and use these outlines when creating marketing messages.
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