Advertising in a Bar Association Directory is an inexpensive way to get name recognition—especially if you plan on marketing to attorneys (as suggested in our article appearing in the March 20, 2003 issue of the ezine).

I would be willing to bet that there are NO mortgage companies advertising in your local bar association book and the cost to do so is less than $500.00 for the entire year. Here is a sample ad that I have used for years. This ad was extremely effective in generating referrals.

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