All first-time homebuyers do not live in apartment complexes—but a majority of them do.

The question posed most often by loan officers is, "Where can I get apartment leads?"

Most loan officers feel that they have to purchase the leads from lead generation companies or credit bureaus. Not so! I want to share with you an easy way to target first-time homebuyers and identify which complexes are worth your marketing effort.

Here’s a startling statistic—most apartment managers will tell you that there is a 65% to 75% turnover rate each year. That means that a huge percentage of the apartment population is moving, so buying a list of NAMES is pretty much worthless.

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