Written By: Karen Deis

Creating a lending niche of teachers, firemen and policemen called a "Community Heroes Program" will create a referral group of the most loyal clients you will ever have. In my previous life, I was married to a firemen and long after the divorce was over, the firemen still called me to do their loans. Hey, these guys live together, so each fire and police station is its own little community.

Very few loan originators market to this elite group. In this article, we will show you how to develop your very own Community Heroes Mortgage Program.

I would like to share with you a way to create an extremely profitable and loyal niche market, and suggest ways to create your very own Community Heroes Program.

Instead of offering a better interest rate on ONLY one loan program, why not offer reduced closing costs and discount benefits from businesses within your own community (which has a bigger impact than saving $25 per month on 1/4% interest rate). The model for this program is the one proposed for the Corporate Benefit's Program (Read the article now).

The article referred to above, will provide the step-by-step details on how to extract reduced closing costs from your title company, surveyor, appraiser, home inspector and other referral partners you do business with (insurance agents, financial planners, CPA's).

Developing the savings benefits is an IMPORTANT component in the overall success of the Community Hero's Mortgage Program; however, this article will concentrate on the MARKETING strategies.

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