Written By: Karen Deis
Some of the best ideas come from “outside” the mortgage industry. Read other publications or just simply brainstorm with other business owners.
I recently ran across an article on how owners of Self-Storage units can market themselves.
There is ONE idea that stood out above the rest. It’s an event where your past clients make money; help the storage facility rent units; involve your local charity and of course, YOU get more leads.
How?
By holding a group yard sale?
Let’s face it--we all have a lot of “stuff”. Partner with the self-storage unit owner and create a yard sale event where people who currently rent units from them can sell their stuff; where your past clients can rent a space for the day; and where you can co-market to apartment complexes and surrounding subdivisions. Both of you will benefit. Usually everyone has storage problems. You will benefit because you can offer a free credit report to everyone.
A yard sale is a great event for a facility that is not fully rented. It brings in a lot of foot traffic for very little expense and effort.
You simply offer businesses, apartment complex tenants (visit www.ApartmentToolKit.com to get mailing lists), your past clients and local residents (located near the facility) the chance to rent a unit for a day and sell their stuff.
Why it's a Win-Win
The self-storage units are a perfect location because the space is covered so no need to worry about items getting wet. Since it’s being held in one location, people don’t have to get in their cars and travel from yard sale to yard sale.
The reason the owner would consider partnering with you is to get people to check out their facility and attempt to rent out the remaining units.
You on the other hand, are providing an opportunity for your past clients to get rid of their unwanted stuff. However, you would also ask for a space to offer a free credit report to anyone who wants one.
The Costs
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