Written By: Karen Deis (an interview with Renee Spears, Rose City Mortgage, Portland, OR.)
You receive a desperate call from the real estate agent.
Another call from the consumer.
The closing date is 2 days from now.
They want you to “save” the deal because the company processing the loan announced that they were closing their doors on Friday!
Same scenario—but the consumer is refinancing and received the same bad news!
Ask yourself this question…what’s happening to those loans (in process) when your local competitor closes up shop?
Renee Spears, Rose City Mortgage has created URGENT CARE–because she received those very same calls from agents, builders and consumers.
I interviewed Renee and she shared exactly what she did to set up an Urgent Care Division, along with the sales and marketing tactics she launched only 90-days ago. With 10 more closed loans under her belt, the additional benefit is that she now has an additional 9 real estate agents that never worked with her before!
Karen: I was interested in your Urgent Care strategy - how you came up with the name and just how this system works.
Renee: Actually I got the idea when we were in Phoenix at the Mortgage Girlfriends Mastermind Retreat and I can’t remember who mentioned they were doing it at the time but I thought oh my, this is such a great idea. (I apologize I cannot remember whose idea it was.)
Karen: How did you tweak it to fit your market?
Renee: I tweaked it a little bit. We have two loan officers and we’ve given them a cell phone and actually it’s red. It’s called the Bat Phone and they are required to answer that. They trade off so they can sleep sometimes. They answer it 24 hours a day.
We’ve then started advertising with Realtors®, title companies and even the newspaper for one of our publications for anybody that needs a file closed right away. They get to closing and if the closing costs are more than their loan officer told them or their mortgage company goes out of business or their loan officer can’t get the loan done or whatever, there are various reasons why loans don’t close, to give us a call and then we can get their loan closed in 48 hours.
Karen: And how do you get that done?
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