Written By: Ernest W. Nicastro, a sales and marketing pro for more than 25 years, leads Positive Response, a marketing-consulting, advertising and promotions firm. For more information, contact Ernest a ENicastro@PositiveResponse.com or call him at 614-747-2256.
Want a big boost in response and a quick payoff from your next marketing effort? Then take your marketing to the extreme. What do I mean by extreme? I mean unconventional, break the mold, out-of-the-box, reaches-out-and-grabs-people-by-the-lapels marketing. When you use Extreme Marketing, a lot of people will love it and a few will hate it. But hardly anyone will be able to ignore it. With a well thought out, well executed Extreme Marketing program, your presence WILL be known, and in short order you WILL close deals.
Extreme Marketing: A case study
Recently my firm helped a leading vendor to the collision repair industry put together an Extreme Marketing program targeting collision repair shops. What I'm going to do now is share with you the pertinent details of this campaign. Then I'll give you a few specific ideas about how you and your firm can use a similar approach to generate high quality leads and close more loans.
My client, CSi Complete, is the leading provider of phone-based customer satisfaction indexing services to the collision repair industry. After getting their attention - and a meeting - with my own Extreme Marketing efforts, they engaged my firm to help them put together their program. What we decided on was a three-step campaign aimed at 300 collision repair businesses throughout the United States.
Step one: Message In a Bottle
Read More
