Written By: Karen Deis
Think about it! There are very few occupations where you are all things to all people.
Take insurance agents for example. If they specialize in personal lines, they usually don’t sell life insurance. There are doctors who specialize in family practice, but when it comes to a heart problem, the patient is referred to someone else. Even a firefighter—you either fight fires or you are a paramedic.
Take the mortgage business. Most of us start out by trying to be all things to all people. In fact, most mortgage ads tout the fact that we can do every loan known to mankind.
However, when asking some of the most successful people in the biz today, each and every one of them has a niche market they specialize in.
Pick a horse and ride it…is an old saying. You drive up to the riding stable to go horseback riding in the mountains. Think about the corral of horses. All different breeds, shapes, colors and sizes. Different temperaments. You could stand there for hours deciding which horse to ride but within a short period of time, you need to pick a horse to ride or you’ll never get anywhere.
Comparing that to the mortgage business, picture yourself choosing a horse that will carry you into a long-lasting, extremely profitable career. Will you work with real estate agents? Specialize in a mortgage product? Brand yourself with the local press as the mortgage expert in your community? Like thousands of different horses, there are thousands of ways to pick your specialty.
Here are 6 steps to help you find that one horse that will carry you for the long haul and subscribers can download a free copy of a 64-page e-Book entitled The Niche Report.
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