Written By: Karen Deis and Dan Poulos, President, Home Loan Funding
Home Loan Funding is a small mortgage brokerage firm with a "superhero image" achieved through the use of advertorials. In this article, subscribers can view (and download for free) a sample advertorial to use in their own business.
For both subscribers and non-subscribers, purchase all 17 of Danny's advertorials for only $119. (Click here to purchase.)
Feel free to email Danny with any questions. djpoulos@fdn.com
If any of the advertorials refer to products or services you do not currently have available please email Danny and he will be glad to freely share his sources.
If you are a loan originator whose niche is sub-prime mortgages - or a loan officer hoping to enter the sub-prime lending arena, one of the biggest mistakes you could make is to "look for loans in all the wrong places".
Placing an ad in a homes magazine (touting the fact you do "bruised credit" loans); buying a list of lower, credit score clients (the phone may be disconnected) or even going to the court house for a list of recent bankruptcy filings, are certainly some ways to generate leads. But, you have to "kiss a lot of toads, to find a few good leads".
