Written By: Karen Deis
Wikipedia says - A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, or slogan. The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - in effect the personality of a product, company or service.
Do you think people would remember you, if you had creative, memorable “brand” names for your mortgage products and services?
Branding ideas in this article:
SuperSaver 25
Payment Buster Loans
Second-Time Home Buyer Program (Includes sample Radio Commercial)
Urgent Care Mortgage Program
Second-Opinion Mortgage Service (Includes sample ad/marketing piece)
The Red Envelope
Each brand/service is explained in detail for you so you can swipe and adapt — but hurry, you’ve got to be the first in your corner of the world to steal these ideas!
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