Written By: Doren Aldana, International Loan Officer Coach, Free Offer: 3-disc DVD/CD set. Discover how to use autopilot referral systems to turn your business into a cash gushing machine.
If every dollar you spend on marketing isn't generating more than that amount, then your marketing sucks.
Don’t believe me?
Let me to prove it to you.
I recently received an email from an ex-coaching member who asked to be removed from our email list because she’s leaving the business. She explained that, “It's not worth it and I may have a very nice 'paying' job that has more of a 'consistent' income which for me is very important.” Sound familiar? What’s interesting, is that just a few months prior she had cancelled her marketing training membership saying she was just “too busy” to take advantage of it. Now, three months later she’s throwing in the towel – not because she’s not a great mortgage broker, not because she doesn’t love the business, but because her marketing sucks!
You see, what this well-intended, talented young lady failed to recognize is the TRUTH about what business she is really in. She – along with countless others who call it quits in this business – thought she was in the “Mortgage Business” and her primary function was providing mortgage services. Thus, she considered marketing as optional luxury at best or imposed drudgery at worst. Conversely, all Top Producers understand that the #1 most important ingredient to their success is effective (profitable) marketing. They see themselves as marketers first, service providers second. They understand that they could be the best underwriter in the world but if they don’t have any clients, they’re out of business! Until and unless you “GET” the fact that you’re in the “Marketing” business you’re going to have skinny kids and a skimpy bank account.
At this point you may be thinking, “OK, Doren. I get that I’m in the marketing business, but how the heck do I market effectively?” Good question.
Here are three surefire strategies for building a rock-solid, consistent income regardless of market conditions:
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